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 About Paramount / Newsroom / Releases
 
   RELEASES
 
Taken from Philippine Daily Inquirer
 
The Element of Suprise
 

Life is really a paradox. It’s tragic yet funny. It’s happy but it has its moments of sadness. It’s good and bad. But there’s one thing consistent about life—the best and worst things in life often come as a surprise.

Frankly, I don’t think anyone in this world would like to live life knowing what’s going to happen next. If you watched the Minority Report and are familiar with the “cognitive” characters there, you’d know what I’m talking about. Of course, whenever unexpected tragedies strike, such as 9-11 and the tsunami disaster, you wish there was no element of surprise.

But we also have to look at the opposite side of the coin. For example, surprise birthday parties are a great experience—both for the “surprisers” and the “surprisee.” A few years ago during one of my birthdays, I told my wife Teemy that I had no plans to celebrate. She was supposed to pass by for me that evening but she was running 30 minutes late. She called me and asked me to pick her up at the Philam Tower. A bit annoyed and hungry, I agreed. When I got there—surprise, surprise! Teemy had all my special friends at the Tower Club, all dressed up for a nice and formal dinner. I asked her, “What’s going on?” And she said, “Happy Birthday, honey!” And she kissed me. To this day, I get goosebumpy whenever I remember that surprise birthday dinner. It was certainly one of the most special moments of my life. Why? Because of the element of surprise.

 
Indeed, the best things in life are free,
And one of the free things we can
truly enjoy is the element of suprise
that life offers us -- constantly.
 
In my line of work, I get involved In a lot of deal-making, the best of which are those that: 1) I least expect; and 2) I truly believe in. that happened to me recently when I met up with guys from Paramount Life Insurance.
 
I had set a meeting with Paramount Life Insurance because I wanted to cancel a life insurance policy that I had gotten from an insurance company that was eventually taken over by Paramount. I considered the meeting a hassle but guess what—I ended up buying a more comprehensive pension / life plan policy from Paramount. Paramount eventually became one of the biggest clients of MTV Philippines!

MTV caters primarily to the 15 to 24 age bracket. So most of the companies that advertise with us are the telcos, the personal care products, apparel, beverage, snacks, personal electronics, etc. historically, the financial companies – like banks and insurance firms—didn’t really advertise that much. I wished that banks and financial institutions spent more advertising money on MTV so that they could encourage young people to save and invest at early age.

One time, while having coffee with Jomel Fuentes, the finance head of Paramount, I told him about my thoughts. Jomel paused for a moment, sipped his coffee, and just stared at me. Then he said, “Rod, if I told you I was interested, what do you have in mind?”

I was a bit surprised with the response. I didn’t really think that Paramount would even consider although deep inside, I hoped they would be. I even suggested using the phrase “Get a Life!” as a tag line or a title on a feature on MTV showcasing popular artists who went out for “got a life” by working hard and planning for their future. And after two months of planning, we signed our first-ever deal with Paramount – our first deal with an insurance company.

Indeed the best things in life are free. And one of the free things we can truly enjoy is the element of surprise that life offers us – constantly.

So when life is bringing you down – go ahead, pleasantly surprise someone. It will make that person’s day. And yours as well.
 
 
 
 
 
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